Marketing your business can be a hit-or-miss affair or a carefully planned strategy designed to maximize impact while minimizing costs. Each business needs a unique mix of marketing tools. While the impact of the web is beginning to be felt throughout the business industry, using the web alone for most businesses is insufficient.

Many considerations are important to design your marketing plan.

• What is unique about your business?
• Who are your clientele?
• What media are available in your region?
• How do people hear about you?
• What is your marketing budget?
• What are the demographics of your target audience?
• And so on...

At Riley Works we understand how to develop a plan that takes into account the personality of your business. We work with you to analyze your current scenario and to build a path to a more effective marketing strategy. Give us a call or send an email when you are ready to grow your business.

For insight into some of the considerations new businesses need to be aware of, you may want to read a handout we produced for a 1996 seminar in the Lake Tahoe region. The images will be added soon (last update June 20, 1998).

Riley Works

37366 Camp Creek Road, Springfield. OR 97478 USA

Phone: 541-726-7220

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